1920 1950s 1961 1964 1974 1983 1987 1996 2005 2009 2014 2015 2016
Smiths logo
1920

A LEGEND IS BORN

The Smith's story begins in 1920, when Smith's Crisps Ltd is founded by Frank Smith in the UK. In 1931, the first Australian made Smith's Crisps were manufactured by Frank Smith and George Ensor.

1950s nobbys table
1950s

NIBBLE NOBBY'S NUTS!

Nobby's Nuts were founded in the 1950s by Max 'Nobby' Noblet, who started Nobbys as a one-man business, manufacturing and selling nuts .

1961

AUSTRALIA'S FIRST
FLAVOURED CRISP

The original and the best potato chips delighted Aussie consumers with the introduction of the first flavoured chip – chicken in 1961.

1961 chicken
1964

TWISTIES JOINS
THE FAMILY

Who would have thought Twisties would become the Aussie snack icon it is today when the brand was purchased back in 1964? We all know life's pretty straight without Twisties!

1974

BURGER RINGS BITE !

Aussie tastebuds were delivered another snacking sensation in 1974 with the launch of the unique burger taste that is Burger Rings

1974 burger rings
1983

DORITOS COMES
TO AUSTRALIA

When Herman Cortez conquered Mexico in 1521, he captured the vast wealth of Aztec gold, and also introduced the world to the perfect snack – the tortilla. Doritos are tortilla corn chips. These "little bits of gold" ("Doritos" translated from Spanish) arrived in Australia in 1983.

1983 chip
1987

CHIPPIE , CHIPPIE , CHIPPIE

Travelling from the planet Dok, the infamous Gobbledok began his search for the original and the best potato chip, Smith's, in 1987. Reflecting his absolute delight for Smith's, he was often heard to scream "Chippie, chippie, chippies" as he raced away with packs of Smith's to take back home!

1996

PARKER'S PRETZELS INCREASE
AUSSIE SNACK CHOICES

Legend has it pretzels were developed by an unknown French monk who fashioned the design (symbolic of arms folded in prayer) from left over dough. A baker fell asleep while they were baking and the "hard" pretzel was created.

2005

SA..KA..TA THE AUSTRALIAN
MADE RICE CRACKER

Sakata originated in Japan where two brothers developed the delicious usu-yaki rice cracker.
Sakata, the iconic Australian made rice cracker, has one of the most loved jingles in Aussie history and joined the family in 2005.

2005 sakata
2009 grainy
2009

SUNBITES GRAINWAVES WHOLEGRAIN SNACK INTRODUCED

In 2009 Sunbites Grain Waves, the delicious snack made with the goodness of wholegrain, were introduced to Aussies across the nation. Seasoned with natural colours and flavours, Sunbites Grain Waves quickly became Australia's favourite wholegrain chip!

2009 chips
2014

SUNBITES POPCORN - SNACKS YOU CAN FEEL GOOD ABOUT

Bursting on to the market in 2014, came Sunbites Popcorn, made with the goodness of tasty wholegrain corn kernels, cooked in hot air not oil, and then lightly seasoned. The result was a truly scrumptious popcorn that also happens to be 25% lower in fat and salt than oil popped popcorn.

2013 pack
2015

SMITH'S 'FOR ALL FANS' CAMPAIGN

There is nothing more Aussie than coming together around sport and at Smith’s we are ‘For all Fans’! The Smith’s “For All Fans” campaign held up a mirror to the nation and celebrated the unsung heroes of sport – the fans. In doing so, it aimed to remind the nation that sport just isn’t sport without your mates and your Smith’s.

2015 for all fans
2016

SMITH'S BRAND REFRESH 2016

Smith’s has launched a fresh new look for our packaging across both Smith’s Crinkle and Smith’s Thinly Cut chips ranges, in all pack formats, along with a modernisation of the Smith’s logo itself. Since first produced in Australia back in 1931, the Smith’s logo has had a number of gradual changes, to ensure the brand has evolved with the times.  The new logo has a more dynamic and contemporary feel, with the main change being the red Smith's banner breaking out of diamond and wrapping around it to create a more 3D effect.

2016 mobile packshots