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Sakata is the iconic rice cracker with one of the most loved jingles in Australian advertising history Sa…ka…ta.

Sakata originated more than 50 years ago in the village of Sakata, in Japan where two brothers began their tradition of making the delicious usu-yaki rice cracker, known and loved by the Japanese for its fine, crispy texture.

Sakata has no added MSG, no artificial flavours, colours or preservatives. The Sakata range includes traditional rice crackers and wholegrain rice crackers.